Didga the skateboarding cat GoPro Campaign
Social media marketing today is incredibly important. From memes, to internet slang to virals, it’s all influencing all kinds of areas in the marketing. They are creating a lot of new insight and room for creativity for marketing campaigns. Today all the catlovers will be very happy with this blogpost. Because we are going to talk about cat video’s.
They jump around, they are clumsy or just super adorable. Cat video’s are incredibly popular on the internet. But let’s be honest who doesn’t love to record their own pet when it’s being funny? We are obsessed, there are 3.8 million photo’s and video’s shared of cats everyday! There are cat video festivals and cat video museum exhibits. Ok, it’s clear. Cat video’s are going viral and are a big part of nowadays internet culture.
GoPro was smart enough to use this trend in their campaign for the GoPro Hero 4. Didga the Skateboarding Cat was incredibly popular. On youtube they have 4 million views and on Instagram the video got more than 250.000 likes. Didga is living his 9 lives to the fullest is the popular video. He is skateboarding with his owners is Australia. He is very talented as well, in de video you can see him doing some tricks. With this GoPro campaign, they brought two types of groups together, their target audience and the cat video lover audience. The owner and cat trainer of Didga called CatManToo on Instagram and youtube said that all the footage was recorded with the GoPro and that the process and editing took nearly a year. But with great results! The campaign planted a great idea in the audience’s head. “if I had a GoPro I would do something like this too”.
Haven’t seen Didga’s skateboard tricks yet? Check it out:
What do you think about this GoPro Campaign? Let us know in the comments below! And check out our blog for more articles on cool campaigns!