Always #LikeAGirl campaign, a bit old but still worth telling the story behind this campaign, especially because the message is still important at this day.
The campaign went viral after it was shown at the Super Bowl in 2015. The message from the campaign was so powerful that hundred million people shared the message after the campaign was over.
The Always campaign began as a commercial explaining the stigma of playing sports “Like a Girl”. The start of the campaign implies that the “boy’s way of sport is better and more correct”. At the end of the commercial, the message changes and is both clear and inspiring: Girls are just as fit and capable as boys are, particularly during puberty. Puberty is also a stage of life that is extremely important to Always and of course their products.
The message that Always gives under the campaign is ”Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty really is no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence”
After the commercial aired during the Super Bowl, a lot of women took it to Twitter and begin to describe all the things they did “like a girl”, and how their gender is not stopping them from being strong and powerful!
It wasn’t long before a new hashtag cropped up #LikeABoy. The hashtag grew a lot in a small amount of time, #LikeABoy started trending on Twitter as critics and self-proclaimed “meninists” discussed how unfair it was that the Always commercial only pertained to women.
“Many people were rightfully upset that a 60-second commercial devoted to building up young girls’ self-esteem caused such a loud and hateful uproar. It doesn’t seem too much to ask that one minute out of a four-hour event (Super Bowl) that is still an event that primarily focuses on men, be solely devoted to addressing women.” Is one of the reactions when the #LikeABoy became trending.
In the end, the message from Always is all about confidence for young girls and to let them realize they can do anything they want. The views for this commercial where outstanding, but the positive response the commercial got was priceless.