the aftermath of the memes
If you don’t follow internet culture, you might have missed the infamous Flex Tape commercial. Made from the company Flex Seal, a new type of super extreme duct-tape was developed and promoted with the name “Flex Tape”. Along with the product release, a lot of memes started popping up. How did this affect the marketing of Flex Tape? Let’s picture a timeline together and see where the growth started.
The start of the Flex Tape Commercial
In January, Flex Seal released the commercial that started it all. The Flex Tape commercial has besides the infomercial style of promo, a very extreme testimonial to show the strength of the product. If you’ve never seen it, you should watch the Flex Tape Commercial below.
You can see the extremeness probably back in the commercial, sawing a literal boat in half and fixing it with the product shows and extreme case of the product’s capabilities. This commercial spiked an interest on google around the time the commercial launched – as seen in the Google Trends data of Google search data.
On September 30th 2017, YouTuber JonTron made a non-sponsored video about the commercial, reviewing the product and reacting to the commercial. After which the memes began of the flextape. But the search spike really upped when YouTuber Pewdiepie made a video on it on June 12th 2018. You can see the spike in YouTube search data from Google Trends data.
The Memes – Prosuming or mockery?
Quotes from this Flextape commercial and other products from Flex Seal have been turned into memes and spread over the internet. Even as far as Flex Seal getting people to tweet famous quotes from the commercials to them.
Memes is another form of prosuming of course, people produce content about a brand from their own perspective. And sharing memes is also part of E-WOM (Electronic Word of Mouth), sharing the message of the brand / awareness of the brand and becoming viral. However the question we want to discuss with you is if memes should be seriously valued as part of online marketing with prosumers – or should it be seen as mockery and be dismissed? Leave a comment down below to let us know what you think.
Interested in the product advertisement of Apple, and when people started to talk about the brand? Go visit Commercial Weekly and one of read their newest blogs about The Influence of Apple Commercials on Buying Behaviour.