Did you notice how many celebs have been posting about the importance of voting lately? From YouTubers to athletes and popstars: everyone encourages their followers to vote for the U.S midterm elections. Why do these influencers do this?

Previous years

This year, the midterm elections were more discussed than any time before. Celebrities shared their reasons why they voted and why their following should do the same thing. Pink shared on her Instagram page that she votes because she honors those that have fought and died for the right to do so. Another singer, Demi Lovato, also shared a photo of her voting. This was actually the first photo she posted after being in an addiction treatment center for several months. The fact that this was her ‘comeback photo’ means it is an important topic to her. Other celebrities encouraging their followers to vote were Jimmy Fallon, Arnold Schwarzenegger and Lil-Manuel Miranda.

Trends

The main trend in sharing your voting journey is posting a selfie with the ‘I Voted’ sticker after carrying out the civil duty. This is done by celebrities as well as common people. Another way of celebs being involved in the political field, is by participating in campaigns. It has been a trend for a few years that political candidates get famous actors and pop stars involved in their campaigns to increase likeability and to win votes among their target audience. An example of this is Katy Perry supporting Hillary Clinton during the 2016 presidential elections. More recently, in the midterm elections, Oprah Winfrey supported Stacey Abrams, the Democratic candidate running for governor in Georgia.

Results

The main side celebs chose was the Democratic side. They were hoping to cause a so called ‘blue wave’ due to being unhappy with Donald Trump’s presidency. The results were in their favor: the Democrats won the U.S. House of Representatives. Several famous voters responded to this victory with joy. Singer John Legend expressed to be ‘looking forward to some real oversight’ as the house has so much power to hold the president accountable for his actions. Jared Polis was chosen as the first openly gay male governor and was congratulated by James Corden, also via Twitter. The turnout was also higher this year: in 2014, 83 million votes were cast while this year, 114 million people showed up. For now, we have to wait a while for the next big election in the US. The presidential election will be held in 2020.


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