Yes, it’s almost Halloween!! The scariest holiday of the year and many brands are making use of the frightening event. We picked our favourite Halloween marketing campaigns. 1. When Burger King trolled Mcdonalds. What is better than an interactive campaign Read more…
RyanAir Viral Video of Racist Passenger A big mass on social media and me included were in shock when the video showing an older white man hurling racial slurs at a black woman surfaced and spread across the internet. The Read more…
“You’re not you when you’re hungry”. Does it ring a bell? Ever since its launch over six years ago, the Snickers campaign has been one of the best marketing campaign in snack advertising. The campaign has been so successful that Read more…
How BTS has become successful – an analysis of the IMC model, co-creation and prosumers In this day and age, marketing is changing rapidly by the new online media. And with new media, comes new ways of approaching a consumer. Read more…
Okay, are you ready… We dived into the Shane Dawson hype and everything around it. Luckily the Internet is full of videos and opinions about the famous Youtuber. We are most curious about, why is his documentary series so extremely Read more…
Fortnite emotes, what are they? Fortnite emotes have become just as addictive as the game itself! For the so-called noobs, this is a free multiplayer with the goal to destroy your enemies. Sounds like a pretty solid goal for a multiplayer game Read more…
With the continuous advancements in technology, the options to integrate user data and translate it into a marketing campaign are growing. Nowadays, marketing content with a funny and clever twist by user data is done more often than it was Read more…
the aftermath of the memes If you don’t follow internet culture, you might have missed the infamous Flex Tape commercial. Made from the company Flex Seal, a new type of super extreme duct-tape was developed and promoted with the name Read more…
Dunkin’ Donuts will in the future simply be known as Dunkin’. The American company is mainly known for their creative and delicious donuts and high quality coffees. Dunkin’ Donuts is currently active in 46 countries with over 12.000 stores. After Read more…
When you’re born to do it Caster Semenya, if you are not the biggest sports fan you might have not heard of her. But you will remember this two times gold medal winner from South Africa, after watching the latest Read more…
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