Over the past years of being active on Twitter, I often caught myself scrolling through content that had been meme’d up by the Twitter community. I caught myself finding out about a new ways Hollywood was being problematic by casting white, and unrelated to the specific culture, actors for colourful Read more…
The following article may contain spoilers from past RuPaul’s Drag Race episodes. About The Show The talent show for drag queens called RuPaul’s Drag Race has been broadcasted since 2009. It was created by drag queen and singer RuPaul, who’s also the host and part of the jury of the show. Read more…
In this essay you will find out why post-modernity results in blurred relationships with consumers and marketeers and how co-creational marketing plays into this. Blurred relationships within marketing We are currently living in a world, where due to the massive technological advancements made in the digital age, the relation between Read more…
RyanAir Viral Video of Racist Passenger A big mass on social media and me included were in shock when the video showing an older white man hurling racial slurs at a black woman surfaced and spread across the internet. The video shows the inhuman behaviour of a RyanAir passenger towards Read more…
With the continuous advancements in technology, the options to integrate user data and translate it into a marketing campaign are growing. Nowadays, marketing content with a funny and clever twist by user data is done more often than it was a few years ago. The out of home campaigns done Read more…
You might have heard of the yodel kid paving his way to fame through a simple video recorded in Walmart that went viral. Walmart used this in the best way ever by throwing this kid a concert at his local Walmart, creating a lot of brand awareness for the company. Read more…
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