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#LikeAGirl Always

Always #LikeAGirl campaign, a bit old but still worth telling the story behind this campaign, especially because the message is still important at this day. The campaign went viral after it was shown at the Super Bowl in 2015. The message from the campaign was so powerful that hundred million Read more…

By Elise van Poppel, ago
Blog

The benefits of new media

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs. Will the traditional marketing strategies still work in 20 years? the rise of new media had changed the advertising and marketing communication planning in general, and integrated marketing communications specifically. This brought complications, but also a Read more…

By Elise van Poppel, ago
Blog

What is happening with Shane Dawson?

Okay, are you ready…  We dived into the Shane Dawson hype and everything around it. Luckily the Internet is full of videos and opinions about the famous Youtuber. We are most curious about, why is his documentary series so extremely popular? First, a bit history about his investigative documentaries Shane Read more…

By Elise van Poppel, ago
Blog

When you’re born to do it

When you’re born to do it Caster Semenya, if you are not the biggest sports fan you might have not heard of her. But you will remember this two times gold medal winner from South Africa, after watching the latest Nike commercial. You might think “why is this commercial special”? Read more…

By Elise van Poppel, ago



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